Category Archives: Emergency Preparedness and Response

Sep 2 2014
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Public Health Campaign of the Month: Know Where to Meet Your Family in an Emergency

NewPublicHealth continues a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newpublichealth.org.

The Federal Emergency Management Agency (FEMA) is starting off National Preparedness Month with a series of stark, dark and attention-getting public service advertisements (PSAs) developed in cooperation with the Ad Council. They are set in what looks to be a dark, crowded school auditorium and showcase an intact family sheltering from the storm, and another family unable to locate their son. The obvious focus is on making a plan to know where all family members are when disaster strikes, but the auditorium—with too few chairs, no apparent cots and little room to move or stretch—gives a rare glimpse into what a public shelter looks like during an emergency and adds to the urgency of making that plan.

“The first step to preparing for disasters is simple and it’s free—talk to your family and make a plan,” said Craig Fugate, FEMA administrator. “Do you know how you’ll reunite and communicate with your family during an emergency? Through our continued partnership with the Ad Council, this year’s campaign illustrates how making a plan can keep families together and safe during a disaster.”

According to a recently released FEMA survey, 50 percent of Americans have not discussed or developed an emergency plan for family members about where to go and what to do in the event of a local disaster.

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Jun 6 2014
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Averting Disaster with a Pillowcase

During Hurricane Katrina, volunteers at American Red Cross shelters in the Gulf region noticed a pattern among some of the young children settling in as the storm began: They had brought pillowcases from home filled with some of their most precious items, such as a favorite book or a devoted stuffed animal. Other volunteers learned that evacuating college students also carried their belongings in pillowcases.

Following the storm, chapters along the Gulf launched a pilot called the “Pillowcase Project” that earlier this year became a national program of the American Red Cross, sponsored by the Walt Disney Company. Chapters across the country and in several pilot countries are now adapting the project to teach preparedness to children in grades 3 to 5 at school, after school and in camp settings.

file Courtesy: American Red Cross

“We’re working hard to get kids involved in preparedness,” said Jim Judge, a member of the American Red Cross Scientific Advisory Council. Judge said getting kids involved helps dispel some of the fear they may face as they evacuate to avoid a disaster, “but we’ve also found that if you get the kids involved, often times they go home and get the parents involved [as well].”

But why a pillowcase? “Just about every home has a pillowcase, it’s inexpensive, you can decorate it and it’s a simplified way of getting kids involved,” he said.

In the pilot programs, kids get the pillowcases and supplies such as a mini first-aid kit, a glow stick, an activity book and crayons, all of which they use to start their own personalized disaster kit and preparedness plan. As part of the program, they learn about the types of emergencies that can impact their community and then they do a physical activity—such as leaving the building—to reinforce what they’ve learned. Afterward they talk about the lessons in small discussion groups.

“The hands-on activities will also help to build confidence so that kids are prepared to take action during an emergency,” said Francisco Ianni, who oversees Red Cross youth readiness programs throughout Oregon and Southwest Washington State.

>>Bonus Link: Watch a pillowcase presentation to a group of young students 

Jun 5 2014
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Building Disaster-Resistant Communities

One of the key lessons of Hurricane Sandy—which caused massive destruction in New York and New Jersey, two states that don’t usually see that kind of weather devastation—is that disasters can strike anywhere. That’s the thinking behind a new exhibit at the National Building Museum in Washington, D.C., Designing for Disaster, which brings together objects, video, photos and interactive components to show that policies, plans and designs can result in safer, more disaster-resilient communities.

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A key goal of the exhibit is to share ideas for building and rebuilding. In a recent interview posted on the museum’s website, the exhibit’s curator, Chrysanthe Broikos, asks “as we face an increasing number of destructive and deadly natural disasters...should we have the right to build exactly what we want, where we want, no matter the risks? Should we give more thought to the long-term viability and protection of the structures and communities we build?”

Those are policy discussions underway right now, and some suggestions are being shared in a “disaster mitigation” blog launched  to complement the exhibit. The blog invites building and disaster experts to post their ideas and thoughts on how to make us all more disaster-resilient.

The exhibit highlights current work by planners, engineers, designers, emergency managers, scientists, environmentalists, business leaders and community leaders, some viewable in a short video on the exhibit. For example, constructed just for the exhibit is a Federal Emergency Management Agency (FEMA) “safe room” that would be highly protective if a tornado struck. But the exhibit asks the necessary questions, as well. For example: What if requiring safer construction makes housing unaffordable for many?

While many of the exhibit designs are experimental, the museum’s website also offers resources to learn about steps individuals can take in their own homes and communities to prepare for disasters, remain safe and prevent damage. FloodSmart, for example, is a FEMA resource which lets users see how much damage flooding can cause, assess flood risk and learn about flood insurance.

>>Bonus Link: On June 24, the National Building Museum will hold a competition, Rebuild by Design, that challenges contestants to envision rebuilding designs for communities devastated by Hurricane Sandy. 

Jun 4 2014
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Road to Recovery After Disaster: Q&A with Alonzo Plough

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Recovery after a disaster can take years or even decades—but what most people don’t realize is that recovery starts even before the disaster occurs. Resilience is about how quickly a community bounces back to where they were before a public health emergency—and only a healthy community can do that effectively.

NewPublicHealth recently spoke with Alonzo Plough, PhD, MPH, Vice President, Research-Evaluation-Learning and Chief Science Officer at the Robert Wood Johnson Foundation, about taking steps toward recovery even before a disaster occurs.

NewPublicHealth: What are some important aspects of preparedness that help prepare responders and the community for recovery from a disaster?

Alonzo Plough: Connectivity between organizations, between neighbors, between communities and formal responder organizations is absolutely critical to building community disaster resilience. This allows recovery to go more smoothly because the partners who have to work together in recovery have been working together and connecting to communities prior to a disaster event. Managing the long tail of recovery is easier if there has been recovery thinking in the preparedness phase.

NPH: One of the issues for the panel at the recent Preparedness Summit is the impact of the news spotlight when a disaster occurs, and then the impact of that spotlight turning off. How does that focus impact recovery?

Plough: Often the initial media frames are to wonder why there weren’t preventive mechanisms. In the case of the mudslides in Washington State, for example, why weren’t there zoning restrictions or regulatory restrictions? That initial media frame often will point a finger to ask why houses were allowed to be built in an at-risk location. Why were building permits given at all?

But none of that really addresses the long-term issues of communities working toward recovery, regardless of the specific event. There is a disruption of life as people know it in a disaster that goes on for a long, long period of time. The media doesn’t really capture the complexity of that while they’re focused on the short-term outcomes. When the media focus goes away, the appropriate agencies and organizations who need to be engaged continue their engagement.

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Jun 3 2014
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Financial First Aid: Revive Your Finances After a Disaster Strikes

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A recent survey by the Federal Emergency Management Agency (FEMA), found that only 34 percent of Americans  said they would have access to financial, insurance and other records if they had to evacuate in a disaster. Now that hurricane season has begun, that slim response is pushing FEMA regional directors to promote financial preparedness along with other safety reminders.

“Don’t hinder your recovery if disaster strikes. Take the time now to ensure critical documents are safely stored, valuables are adequately insured, and potential spending needs are planned for,” said Andrew Velasquez III, regional administrator for the FEMA Midwest region.

Among FEMA’s tools and advice:

  • FEMA has created an  Emergency Financial First Aid Kit which provides reams of information, including  documents to store online or on a flash drive, such as household bills, credit card statements and loan information. That information can help stabilize your financial status after a disaster and can be critical for avoiding fines if you are late on bills and for certain loans and grants.
  • FEMA also recommends enrolling in online banking, direct deposit for paychecks and Go Direct  for online deposits of federal benefits such as social security. This will help people avoid disruptions in income due to a disaster.
  • FEMA recommends people keep some cash or traveler’s checks in a plastic bag in their Go Kit. After many disasters power outages keep ATMs offline, just when many businesses—also without power to process credit card transactions—were often requiring payment in cash only.
  • Take the time now to print out a copy of Recovery after Disaster: The Family Financial Toolkit, developed by the University of Minnesota Extension and North Dakota State University Extension Service after disasters in those states. The toolkit is full of critical information such as what information you’ll need to show to secure a small business loan if your business is destroyed. The kit also has fill-in logs that help keep track of assistance you’ve requested and responses.

>>Bonus Link: The 2014 Consumer Action Handbook has information on avoiding financial scams including many that people can fall prey to after a disaster.

Jun 3 2014
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Disaster Alerts at the Speed of Sound

Millions of people have now seen their phone shake and heard it wail with news of an impending tornado or other disaster. Two years ago the wireless industry rolled out a free service known as wireless emergency alerts, and wireless carriers representing more than 98 percent of subscribers agreed to participate.

People with older phones, however, may not be able to access the alerts. Brian Josef, general counsel for the CTIA—The Wireless Association in Washington, D.C., recommends checking for the capability when buying a new phone and. For your current phone you can check with your carrier’s customer service office to see whether you automatically get the alerts.

People who can’t receive the texts, or who want a double layer of information, can sign up with local emergency management offices and get alerts via phone, text, email  and in some cases Twitter—although sessions at the recent Preparedness Summit in Atlanta indicated that while Twitter is growing, it is still not used by many local and state health departments. Check the bottom of your health department home page to find the Twitter handle, if there is one.

Josef also points out that you may find that a neighbor got an alert and you didn’t—but that’s because the alerts are geo-targeted. If you and your neighbor were a few miles away from each other when an alert went out, only the one in harm’s way would get pinged.

And if you’re in the market for preparedness apps, the American Red Cross and the National Hurricane Center have free apps that provide alerts and help you track storms.

But the apps won’t do you much good if your phone loses its charge. Preparedness experts recommend keeping a charged extra battery and portable charger on hand, and some emergency radios also include phone/device chargers.

Other tips to conserve your smartphone battery, according to Mary Clark, Chief Marketing Officer of the mobile technology company Syniverse, include:

  • Reduce the brightness of your screen
  • Close unnecessary apps
  • Use text messages to communicate with friends and family
  • Send an initial text to those most important detailing your plans
  • Turn off unneeded options such as Wi-fi and Bluetooth
Jun 2 2014
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Map This: National Weather Service Unfurls New Storm Surge Maps As Hurricane Season Begins

file Sample storm surge map being introduced for the 2014 hurricane season, which ends Nov. 30.

Hurricane season began yesterday and runs through the end of November. New this year for the season are storm surge maps from the National Weather Service (NWS) to underscore the danger that a surge poses during a severe storm. Storm surge is an abnormal rise of water generated by a storm, over and above the predicted tide levels, according to the NWS. “Most people see wind as the key threat in a tropical storm or hurricane, but surge can be far more deadly,” said Dennis Feltgen, a spokesman for the NWS.

The new, color-coded maps will be updated every six hours during storms that pose a surge risk along the Gulf and Atlantic Coasts. The maps highlight:

  • Geographical areas where inundation from storm surge could occur
  • How high above ground the water could reach in those areas
  • Inundation levels that have a 10 percent chance of being exceeded

Maps will be available 45 minutes to an hour after each new advisory, to give cartographers time to plot their points.

The new maps are experimental for two years. The NWS will be collecting and reviewing public comments, and then afterward decide whether the maps will become a permanent product. Even if they don’t, say public health experts, the model maps are important right now in order to educate the public about the threat posed by a surge—even at fairly low heights.

For example, six inches of water can knock over an adult and two feet of water is all that’s needed to carry an SUV, according to the data from the NWS.

The NWS’ Feltgen said Hurricane Sandy is an important example to share when explaining storm surge because of the damage that storm’s surge did to inland communities. For instance, the surge knocked out power to many financial firms on Wall Street, which were then powered by generators as repairs went on for months after the storm. And many residents of high rise apartment buildings in Manhattan and other parts of New York City were stranded or limited to stairs until the electricity was fixed and elevators could run.  

Other storm surge facts:

  • More than half of the nation's economic productivity is located within coastal zones
  • 72 percent of ports, 27 percent of major roads and 9 percent of rail lines within the Gulf Coast region are at or below 4 ft. elevation.
  • A storm surge of 23 feet has the ability to inundate 67 percent of interstates, 57 percent of arterials, almost half of rail miles, 29 airports and virtually all ports in the Gulf Coast area.

>>Bonus Link: The National Weather Service has a fact site on storm surge, including photos of the havoc wreaked by surge episodes.

May 23 2014
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Public Health News Roundup: May 23

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HUD Awards $40 Million in Housing Counseling Grants
The U.S. Department of Housing and Urban Development (HUD) has awarded more than $40 million in grants to hundreds of national, regional and local organizations to help families and individuals with their housing needs and to prevent future foreclosures.

“HUD-approved counseling agencies use this funding to support a wide range of services from assisting lower income persons to locate an affordable apartment to helping first-time homebuyers avoid unsustainable mortgages,” said Secretary of Housing Shaun Donovan.

More than $38 million will directly support the housing counseling services provided by 29 national and regional organizations, seven multi-state organizations, 22 state housing finance agencies and 232 local housing counseling agencies. In addition, HUD is awarding $2 million to three national organizations to train housing counselors with the instruction and certification necessary to effectively assist families with their housing needs.

In 2012, HUD released two reports on the impact of HUD-approved housing counseling for families who purchase their first homes and those struggling to prevent foreclosure. In both studies, HUD found housing counseling significantly improved the likelihood homeowners remained in their homes.

Read more on housing

Chest Pain Incidence Drops for Whites, But not for Blacks
The percentage of people reporting angina (chest pain) dropped in the last two decades among Americans 65 and older and white people 40 and older — but not among black Americans, according to a study in the American Heart Association journal Circulation: Cardiovascular Quality and Outcomes.

Angina is chest pain or discomfort that occurs when the heart isn’t getting enough oxygen-rich blood.

Researchers analyzed national health survey data starting in 1988 to find how many patients reported that a health care professional had told them they have the condition and how many people report angina symptoms.

They found:

  • The rates for whites 40 and older reporting a history of angina dropped by about one-third, from the 2001-04 survey to the 2009-12 survey.
  • The rates for whites 40 and older reporting angina symptoms declined by half from the 1988-94 survey to 2009-12 survey.
  • For blacks, the rates were essentially unchanged.
  • The rates for American women 65 and older reporting a history of angina dropped nearly in half from the 2001-04 survey to the 2009-12 survey.
  • The rates for women 65 and older reporting angina symptoms declined by almost 60 percent from the 1988-94 survey to 2009-12 survey; the rates for men in this age group declined by more than 40 percent during this same time period

Read more on heart health

United States, Canada and Mexico Set Guidelines to Strengthen Information Sharing in Health Emergencies
The United States, Canada and Mexico have adopted a set of principles and guidelines on how the three countries’ governments will share advance public information and communications during health emergencies impacting the countries.

The Declaration of Intent calls on the three countries to:

  • Share public communications plans, statements and other communications products related to health emergencies with each other prior to their public release;
  • Apprise other appropriate authorities, depending on the type of health emergency, within their respective governments when the declaration is invoked;
  • Conduct an annual short communications exercise to improve joint coordination; and
  • Hold recurrent meetings to review and propose amendments to the Declaration of Intent.

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May 14 2014
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Recommended Reading: A Church Prepares for Disaster by Engaging in the Every Day

Hurricane season—which officially starts in two weeks—has become a time of year for individuals, communities and organizations to assess their state of readiness for withstanding and surviving a disaster.

A recent Atlantic Cities article profiled a model to follow: the Providence Baptist Church in the Bayview community of San Francisco. Led by local pastor GL Hodge, who has both big box retail and crisis experience, the church has monthly resiliency meetings to establish a local response, and has provided CPR and disaster training to church members through the American Red Cross. The church has also worked to develop community trust by providing after school programs, weekly dinners, a weekly food bank and a shelter on the church grounds that sleeps more than 100 people every night.

Steps to help try to prevent large scale death and injury if an earthquake or other disaster hits include distribution of plastic bags to seniors to store their medicines and ID if they need to evacuate; placards that fit on door knobs indicating if they’re OK or need help in the event of a disaster; and a proposal that would use community development funds to train young men how to strengthen the foundations of senior’s homes, which would improve the chance that the structures would survive a disaster.

“We’re preparing a culture of preparedness,” says Hodge.

Read the full story here.

>>Bonus Link: Read a previous NewPublicHealth interview with Irwin Redlener, MD, director of the National Center for Disaster Preparedness at Columbia University’s Mailman School of Public Health.

May 9 2014
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Faces of Public Health: Laura Howe, The American Red Cross

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The American Red Cross recently announced the opening of its second Digital Operations Center—the first one outside of its national headquarters in Washington, D.C.—in the organization’s North Texas Region. Both centers are funded by the Dell Computer Corporation. The new center, along with others to be opened in the next few years, expands the ability of the American Red Cross to engage in social media, especially during regional disasters.

The Center will “allow us to build a center of expertise through our digital volunteers who help provide social data for regional responses,” said Laura Howe, vice president of public relations at the American Red Cross. NewPublicHealth recently spoke with Howe about the impact of using social media to respond during disasters.

NewPublicHealth: How did the Red Cross social listening program begin?

Laura Howe: We started a social listening program for emergencies and disaster in a fulsome way after the Haiti earthquake. I walked out of my office and I had a bunch of staff members who were in tears. They were getting Twitter and Facebook messages from members of the Haitian diaspora community here in the United States giving them the exact locations of where people were trapped under rubble and where people needed help in Port au Prince. We were able to move that information to the U.S. Department of State and the U.S. Department of Defense to hopefully get people help on the ground. But, it showed us two things. It showed us the power of individuals to provide information that can help responders, but it also showed that there was a tremendous gap in the response system for being able to take in information and respond specifically to people who had an urgent emergency rescue need, and there really is no infrastructure to be able to do that.

But I do want to make clear that the Red Cross as an organization and Red Cross disaster workers are not going to be able to take in information off of social media and then send one of our people to come get you out of the rubble or to come rescue you. We are not acting as a 911 dispatch here. We are using social media platforms to provide people with preparedness information, emotional support and information that they can take action on. We’re also listening for information that can help us in our disaster response generally and help us better hone where we’re putting our resources during a disaster.

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NPH: What are the criteria for an optimal American Red Cross digital volunteer?

Laura Howe: We want someone who is comfortable in a social space; understands social media platforms and how social communities work; and is comfortable engaging with the public, having done that previously. Volunteers don’t necessarily have to have professional experience with social media, but do have to have a personal comfort level. Our training follows up on those prior skills about how to engage on behalf of the Red Cross. We train the digital volunteers about how we take in the information and then move it to our decision makers in order to make operational decisions.

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